Packaging has the most significance in the gift industry more than any other business. The reason is obvious that gifts are given to loved ones to make them feel special at first glance. Every customer who pays a hefty amount to buy a high-end gift item expects to get it packed most appealingly.
The higher attractiveness of gift packaging can result in higher customer satisfaction for your gift businesses. All you need to make every gift package that can steal the limelight in the competitive market. We have highlighted some steps that can help you get impactful gift packaging. Read More!
- Make Rightful Considerations
Do your homework first by making important considerations before you dig into the details of materials and choosing the right packaging partner. The following important factors can help you follow the process of gift packaging customization more easily:
- Determine your gift niche.
- Perform a competitive analysis.
- Understand the nature of your gift items.
- Know the latest packaging trends.
- Identify customers’ contemporary preferences.
- List your unique gift packaging ideas.
- Set your budget for gift packaging.
- Find a reliable packaging partner.
These eight considerations help you understand your business goals, products, and needs. This way, you get a roadmap to make every gift package unique that can benefit your business in many ways.
2. Choose the Right Material
Material selection creates a base for your gift packaging that can also make or break your brand image. You can have various high-quality material options with the right packaging partner. Depending on the nature of your products, the material choices differ. Here are some effective types of gift packaging respectively you can choose from:
- Rigid Stock Box Packaging
- Tin Gift Packaging Containers
- Cardboard Gift Packaging Boxes
- Kraft Paper Gift Packaging
Rigid boxes are mostly used for packing luxury gifts like watches, perfumes, apparel, books, luxury chocolates etc. Kraft paper can be used as gift wrapping paper and box form to give a vintage touch to the package. Rigid packaging fits perfectly with bakery gifts such as bakery boxes for special occasions.
3. Select the Right Design Theme
Show your creativity at this step to make your gift package striking. Consider the preferences and events of your customers, and decide the gift packaging theme that makes your customers feel valuable. Themes like birthdays, weddings, anniversaries, and Christmas can give your gift package a personalized touch. You should also understand the gift packaging trends such as vintage, bold, or minimalist. Get these designs printed on the selected packaging material.
Choose the color themes of gift packaging after understanding your customers’ psychology. For example, use subtle colors like pastel shades, light pink, and earth tones for rigid gift boxes if you sell feminine gifting stuff. Likewise, you can use rustic themes and colors for customized candle gift packaging for a vintage visual appeal.
4. Invest in Premium Finish
Ensure that your unique printed design and patterns remain secure for the long run by incorporating premium finishes on them. These finishes enhance the tactile experience of customers as well as act as a shield against scratches, moisture, and water.
Add some glitter and glamor to your gift packaging using finishes like metallic foiling, matte lamination, gloss, soft-touch lamination, embossing, debossing, spot UV, and holographic foiling. You can use gift packaging boxes in colors like charcoal, gray, blue, black, and classic gold with metallic finishes for masculine products.
5. Style with Unique Mechanisms
An impactful gift packaging makes a lasting impression at first glance when someone opens it. You can make your customers’ gift-giving and unboxing experience pleasurable by styling them in unique closing mechanisms. Understand that the beauty of your gift package lies in its handling as well.
Some lovely styles are magnetic closure boxes, open-door styles, bookend boxes, flip tops, sliding sleeves, clamshells, cylinders, hexagons, gable boxes, pillow boxes, and other custom-shaped boxes.
Unboxing matters because now people keep sharing their unboxing experience on social media which works as word-of-mouth marketing for your business. For example, type #unboxing and more than 6 million posts pop up.
6. Pack Precisely to Ensure a Snug Fit
Gift packaging does not just revolve around aesthetics but needs to be strong and durable. Take precise measurements of your gift items to make a perfect-sized gift packaging box or bag. Leave a little margin or space in the boxes depending on the size, shape, and needs of gift items. Considering the ongoing packaging trends, rigid box or tin packaging offers reusability that encourages customers to pay a little more for reusable packaging.
You can ensure that your customers or their loved ones receive gifts in pristine condition if the gift packaging is precisely designed. When your gift packaging offers a snug fit for your gift, it will stay intact inside the box and remain safe from breakage. So, when you pack it tight you can ship it right to your customers.
7. Incorporate Embellishments
How do you differentiate a gift box from another beautifully designed box? Generally, a box wrapped around a ribbon with a bow is supposed to be a gift box. This is how the incorporation of embellishments makes your package recognizable as a gift box. Identify the latest trends for packaging gifts and choose the embellishments accordingly.
The best way is to show your creativity which can make your gift package unique. For example, you can wrap a gift item in plain kraft paper and embellish it with jute rope and dried flowers for a vintage and classy gift presentation. You can also use greeting cards made from coffee-stained papers.
Final Words!
Packing a gift is putting all your efforts, love, and dedication into making your customers feel valued. Not every packaging needs to convince customers by accentuating detailed branding information on the package.
A beautifully crafted package can speak volumes about your brand through the sense of reliability it conveys to the customers. Your customers can sense it by assessing the attention to detail on the package when you get it designed in the ways mentioned in this blog.