When it comes to jewelry, it’s about details. Beautiful, high-quality images that highlight these details are critical to a professional, consistent, and reputable website and the success of the brand. According to Instore Magazine, 33% of respondents in a survey declared that the retailer’s internet site was the principal thing in their decision about what to buy and the product presentation was also very important.
So, picturing the jewelry accurately is important, as customers need to know as much information about it as possible before making a buying decision. With that in mind, let’s explore how to avoid nine common photography mistakes made by jewelry and product photographers and how to fix them with editing.
1. Durability and Artistry
Nothing screams unprofessionalism more than inconsistencies in your gun. Consistency is key to creating a cohesive and professional look. Write down jewelry photography standards before you start shooting and adhere to them for the duration of the project. Check camera settings, lighting, background, and equipment settings so you can recreate the shoot with minimal changes.
Editing Tip:
If you find that your images don’t match, use the image editor to adjust the color balance, brightness and contrast to match other images. This is where batch processing tools can be a lifesaver.
2. Superfluous Props
Less is more when it comes to product photography. Props can often distract buyers and take the focus away from your jewelry. While models and props can add flair, they’re better suited for editorial work rather than product photography.
Editing Tip:
If you’ve already taken photos with distracting props, professional jewelry photo editing services can crop and refocus the images to highlight the jewelry itself. Using advanced cloning tools, editors can remove unnecessary elements from the background.
3. Unsteady Images
Holding the camera in your hands can result in unsteady and blurry images. Ensure to use a tripod to ensure sharp, professional-looking images that allow you to employ the ideal aperture and ISO settings.
Editing Tip:
If you’ve ended up with slightly blurry images, professional editors can use sharpening tools to bring back some clarity. While this is not a substitute for using a tripod, it can save some shots.
4. Product Smudging
DSLR cameras and proper lighting capture a great deal of detail, including smudges, dust particles, and even scratches on your jewelry. Always wipe down and shine all of your jewels before shooting. Wearing cotton gloves can save you from the continuous cleaning hassle.
Editing Tip:
If smudges or dust are visible in your images, professional jewelry photo editing services can use healing brushes and cloning tools to clean up imperfections, saving you from reshooting.
5. Hectic Backdrops
To keep your photographs simple and clean, shoot your products against a white background. Light background colors such as white and gray will give your jewelry a timeless appearance and eliminate distractions caused by patterned backdrops.
Editing Tip:
Professional photo editors can remove and replace busy backgrounds with a clean, white backdrop. This makes your jewelry the focal point and removes any distractions.
6. Inadequate Imagery
Buyers need as many photographs as possible from various perspectives to make an informed decision. Take multiple shots from different angles to provide a comprehensive view of your product.
Editing Tip:
If you lack sufficient images, professional editors can create composite images that show multiple angles in one frame. This can be done using advanced layering techniques.
7. Editor’s Help
Photo editing at an amateur level can give your brand an image of a low-cost and unprofessional one. Get expert jewelry photo retouching services that will constantly crop, edit, retouch, and align all your products in a way that they will be their best.
Editing Tip:
Utilize skilled providers of jewelry photo editing services to correct color balance, remove imperfections, and pull the overall elegant aspect of your jewelry.
8. Visible Reflections
Jewelry’s bright and reflective nature makes it challenging to photograph without capturing unwanted reflections. To avoid this, set your jewelry on a flat, stable surface and use diffused lighting.
Editing Tip:
If unwanted reflections are captured, professional editors can use cloning and healing tools to remove them. Adjusting brightness and contrast can also minimize reflections.
Final Tips to Make Your Jewelry Shine:
- Unsystematic Preparation: Remove all tags, strings, and stickers from your jewelry before shooting. Inspect and repair any imperfections and give the product a thorough cleaning and dusting.
- Inaccurate White Balance: Set your camera to automatic white balance mode to capture colors accurately.
- Soft Focus: Use an aperture of f/11 or greater to keep everything in focus.
- Contrast Light: Avoid harsh lighting; use soft, natural light or controlled studio lighting.
- Wishy-Washy Cropping and Sizing: Crop and size all your images consistently.
- Some Angles: Provide multiple shots from different angles to give customers a comprehensive view.
Embrace these principles in jewelry product photography to boost the professional look of your website and improve your product sales. Enhanced photos can lead to a better shopping experience for your customers, ultimately driving your business forward.
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