What is the first thing people do when looking for a hotel? They Google it to check its reviews; nothing is new. However, if you are in the hotel business, this whole process can be key to your Hotel Booking.
You can buy Google reviews from trusted sites to boost your hotel’s visibility on Google. Google reviews are like social proof of your hotel’s credibility and reputation. Whatever clients read in these reviews, they believe in and make decisions accordingly.
In this Blog, you will uncover why Google reviews matter the most & how they can increase your hotel booking.
Why Do Google Reviews Matter For Hotels?
According to statistics, 81% of consumers regularly or consistently read reviews when making a hotel reservation. As Google is the most trusted search engine, positive Google reviews can rank your hotel among the top choices.
Furthermore, when you receive five stars from past clients, people will feel more comfortable booking a hotel with you. These positive reviews also demonstrate the openness and sincerity of your hotel, which will make readers want to do business with you.
12 Tips To Increase Booking Of Hotels From Google Reviews
When choosing between two comparable establishments, 79% of customers are more inclined to book a room at a hotel with a better rating. If you want to be the final choice of your clients, consider the below pointers in hotel marketing strategies:
- Update Your Google My Business Profile
Ensure you have updated your GMB profile with all the details and information. This will make it easy for customers to contact you and leave reviews.
Sometimes, one extra review can make you a winner, so don’t take this matter lightly.
- Keep Updating Pictures Of Your Hotel
Many eye-catching hotel photographs can enhance the appearance of your GMB listing, which will attract clients to your venue. Ensure your place picture is accurate so they can leave positive reviews about your hotel location.
The following person will be confident about booking a hotel because they are sure of the scenery of your location.
- Respond To Reviews
Google reviews work like powerful hotel advertisements. By responding to users’ reviews regularly, you can develop a connection with them.
Even if you disagree with a comment, don’t get defensive; answer it politely. Your reply encourages them to leave more feedback, which makes your hotel more reliable when someone searches for a booking.
- Leverage Positive Review
Positive hotel reviews are your hotel brand ambassadors. Make sure to highlight them where they shine most. This can be on your GMB profile’s top review list, the hotel website, or your social media account.
Whoever sees it gets a good impression of your hotel and book them quickly.
- Make A Section For the FAQ
Sometimes, people hesitate to ask questions at that moment. Your question-answer section can resolve their doubts. Always verify that everything is correct in your answers.
You can also “upvote” a question if it appears essential and you believe it will help or inspire other readers. Upvoting also encourages them to write lovely feedback, which lures other prospective customers to your page and book with you.
- Enable AI Chatbot
Rather than waiting for human agents, 62% of respondents said they would rather interact with digital assistants for customer assistance. It upgrades your review section by giving control of your hotel’s online reviews.
It is among the greatest approaches to drawing a steady stream of new business if one wants to survive in the cutthroat hospitality industry.
- Verify Your GMB Profile
You cannot edit your profile without this verification. To prevent delays, make sure your address complies with Google criteria. Once you have verified your business, you can confirm that your information is accurate and that you are the only person who can update it.
It will give you complete control over GMB profile information and reviews, which means more people get the correct information and leave reviews. Your profile reviews show your business’s authenticity, encouraging people to trust your hotel.
- Go For The Google Maps Pack
It is a pack deal where users can read your business synopsis, address, operating hours, prices, featured photographs, most vital parts, Google reviews, and total star rating.
These reviews can make and break deals for you. 52% said they would never reserve a hotel with no reviews. Hence, more reviews can give you more bookings for your hotel and rank on GMB.
- Use Google Ads
Google Ads highlights your hotel in prospective customers’ searches. After following Google’s recommendation, they read Google reviews of your hotel to make final decisions. That is why managing your reviews is essential for your business’s success.
- Optimize For SEO
Different reviews also optimize your SEO as they contain keywords that most clients search for during their hotel booking process, like the best hotel, nice view, affordable, good location, etc.
- Make It Easy For People To Leave Reviews
People are more inclined to leave reviews when the process is simple and straightforward.
For example, provide them with a direct link to your GMB profile so they land directly on the review page and write their feedback easily. This will assist you in gaining more reviews and hotel bookings.
- Enhance Website Experience
Develop a mobile and user-friendly website that is easy to handle and operate from any device. This will enhance the customer’s experience when they visit your site through mobile during their hotel searches.
Provide a highlighted reviews button to make it simple for them to read and decide.
Conclusion: Bring Hotel bookings Seamlessly With Google Reviews
To better understand the public’s opinions, 55% of travelers read many pages of reviews.
Whether you manage a hotel or you own it, after reading this, you already have a sense of where Google reviews stand in your hotel business wih BuyReviewz.
Without them, even locals will not trust you to leave the people who live miles apart from your city or country. It is time to include this promotional tool in your hotel business strategies to gain popularity and success.
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